GSMP Info Sessions on DWTN Shopper Study August 14

The City of San Marcos and the Greater San Marcos Partnership (GSMP) have teamed up with Retail Coach, a national retail consulting and research firm, to help our downtown and local businesses optimize strategies to attract their ideal customer base. 

GSMP will be hosting an event at their downtown office to provide an informational session to San Marcos business owners to take a deeper look into the study. This session will provide the opportunity to discover more about the local shoppers in our town and further understand: 

  • Who your customers are
  • Where they come from
  • How long they stay in store
  • Where else they like to go
  • And other consumer behavior

Don't miss this opportunity to learn more about how you can create a successful strategy for your business! Reserve your spot by clicking the link below.

Retail Coach Session

August 14th
1 PM OR 5:30 PM (Two Sessions)
113 N Guadalupe St, San Marcos, TX 78666

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The Mermaids are coming! The Art League can help you prepare!

The Mermaid Promenade is coming up on September 22, 2018! Last year, nearly 5,000 “Mermaidians 😊” danced, promenaded, and paraded through Downtown San Marcos. This year it could be even more. Get your business prepared to celebrate and join in the fun! 

The Art League of San Marcos has artists who are ready to assist Downtown Association members in getting your shop ready for the many folks who will gather this year!

If you can use artistic help in preparing for this event, contact Kathryn at: to get matched up with an artist.  Possibilities include window painting, dressing up store fronts, and more. Get them your ideas and watch them come alive!

The deadline is August 10, 2018 for obtaining this assistance as the artists need time to get/implement ideas!  Let’s get busy and start “Mermaiding”!!!


DTA Submits Letter on Downtown/Parks Connection

As the City of San Marcos is revising its Parks, Recreation and Open Space Master Plan, the Downtown Association (DTA) has submitted the letter below requesting that improved connectivity between downtown and the Riverfront Parks system be incorporated into the Plan prior to its adoption.

Keep track of the Parks Master Plan process via the City's website here.  As of the date of this post, both the current (2010 adopted) and draft (2018) master plans are available for download. A schematic of riverfront parks plan is available on page 76 of the draft available at the link above.

License Plate Recognition (LPR) Parking Enforcement Begins

The License Plate Recognition (LPR) system for parking enforcement is now live and has been in use in the downtown area for about three weeks. Warning tickets were issued for the first two weeks, but actual tickets are now being given and numerous tickets have been issued.

The City currently has one full-time and three part-time parking technicians rotating and working together to make sure there is full-time coverage in the downtown area between the hours of 8AM to 5PM.  They are tasked with covering the areas of Downtown bounded by University Drive, C. M. Allen Parkway, MLK Drive and Moore Street.

Issued tickets are placed on the driver’s side windshield of the vehicle. If the ticket is not paid within 10 days, a follow-up collection letter will be sent directly to the vehicle owner as part of the collection process.

It is still early in the system roll-out and the Downtown Association will continue to provide updates as they become available.

City to Use License Plate Recognition for Parking Enforcement


The City of San Marcos will begin using license plate recognition technology to help parking enforcement officers manage downtown parking.  Preparations for the automated system are underway with full implementation scheduled prior to March 1. 

The City contracted with NuPark, a firm based in Cedar Park, TX, to provide the automated technology. The company will provide the City a comprehensive cloud-based parking management system fully integrated with enforcement, citation and permit functionalities. The mobile license plate recognition (LPR) enforcement allows the City to automate the process with more accuracy and efficiency.

How LPR works:

  • The LPR system captures two photos of observed vehicles: (1) a context photo of the vehicle and its immediate surroundings and (2) a photo of the license plate. The photos are not of a resolution that allows identification of vehicle occupants if they are present.
  • Along with the photographic data, the system also records the global positioning system (GPS) coordinates and date/time information of the observation.
  • Parking enforcement will regularly monitor all areas with time-limited parking restrictions, which are primarily downtown.
  • If a vehicle remains parked in the same location in excess of the posted time limit, the LPR system will notify the officer and a citation may be issued.

What LPR does not do:

  • The system does not store owner or driver information directly with the LPR record.
  • The system is designed only for parking enforcement purposes and does not scan for warrants.
  • The system does not keep data indefinitely - data collected that does not result in parking enforcement action or is not part of an ongoing law enforcement investigation or prosecution is retained for 180 days.

“The City of San Marcos was interested in a technology-driven solution for parking enforcement that could interface with our existing systems and have the capacity to expand and adapt as our approach to parking management becomes more sophisticated,” said Kevin Burke, the City’s Economic Development & Downtown Administrator.

Parking enforcement officers are responsible for enforcement of a wide range of parking-related offenses. In 2016, the City’s parking enforcement team issued 6,742 warnings and citations for infractions such as parking in front of a mailbox, parking in a handicap space without a permit, and parking in excess of posted time limits downtown. On-street parking throughout downtown San Marcos is limited to two hours, Monday through Friday, from 8 a.m. to 5 p.m.

“In San Marcos, what we heard from our community outreach was a desire for enhanced enforcement of our existing on-street time restrictions to provide more available parking by encouraging turnover. We determined that LPR parking enforcement could be a good first step, allowing us to increase enforcement while facilitating data collection that will guide our implementation of other parking management strategies in the future.”

For more information about the program, contact Kevin Burke at 512.393.8108 or