PR GO: student-run pro bono PR firm launches downtown

A pro bono, student run public relations firm called PR GO launched last month in downtown San Marcos to help community business help themselves by providing strategic communication and social media marketing advice and education.

PR GO was founded on the “help business owners help themselves” concept to provide community businesses with free guidance and education on how to better engage with their audiences through strategic communication and social media tactics.

“The students really just want to use what they’ve learned in the School of Journalism and Mass Communication at Texas State to help local businesses build relationships with their customers,” Professor of Public Relation and the student’s faculty advisor Paul Villagran said. “The goal of PR GO is to provide small bite-size tips on how to navigate the digital media environment.”

PR GO services include: Social Media Report Cards, Website Audits, Strategic Communication Counseling, Reputation Management, Digital Analytics and Brand Building.

The students of PR GO have received valuable guidance from the leadership of the San Marcos Main Street program as well as (DTA Member) Splash Coworking where the firm will hold office hours.

Walk in clients can meet with team members for counseling every Thursday from 3-6 p.m. or by appointment. Splash Coworking is located at 326 North LBJ Drive, San Marcos.

For additional information or to schedule an appointment, please contact PR GO through the firms Facebook page @PRGOTXST or by email at